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June 14, 2021

James River employees, customers power company’s ‘parade’

By Shavonne Walker
shavonne.walker@salisburypost.com

SALISBURY — Terry Shive and his family have been longtime customers of James River Equipment and when the time came for the Salisbury company to move large equipment from its old location to the new location, he was on board.

Shive and his brother, Bill, drove tractors from the company’s Klumac Road site on Saturday to a new site on Julian Road with about 45 other customers and around 10 employees in a “Power Parade.”

Shive raises angus cattle on property the Organ Church area. His father had a dairy farm.

“It was awesome. I very much enjoyed it,” Terry said.

He said being able to participate was his way to show appreciation for the company.

“I’m looking forward to continuing the relationship with them. I wish them all the luck,” Terry said.

The volunteers moved 97 units. Some of bigger pieces and lawnmowers were moved days prior.

The new James River facility on Julian Road offers five times the space as the previous location, said Marketing Coordinator Matt Holland. About seven years ago, General Manager Michael Board was tasked with finding a new location, and moving the equipment was the final step toward getting into the new building.

The new business, which is located across from the Rowan County Fairgrounds, will be open Monday.

Bill Russell has been a customer who has bought parts from the business over the years while restoring a 1947 John Deere B Tractor and said Saturday’s event was a fun experience.

Wayne Cline, his son, Douglas and 14-year-old grandson, Jace, all drove tractors.

“It was wonderful. It was nice to have that opportunity,” Wayne said.

Douglas owns Cline’s Landscapes Inc., which often involves moving a lot of mulch. So driving a tractor isn’t something foreign.

Maurice Melton and his son Christopher drove about an hour from Tobaccoville to drive in the Power Parade.

Maurice has been a customer for years and has purchased equipment from James River for a number of years. The two own Melton Family Farm, where they harvest blueberries.

“This has been a lot of fun on a Saturday. Today’s my birthday,” Maurice said beaming.

“It was great for me. I enjoyed it,” Christopher said.

The Salisbury Police blocked off a few key intersections so the parade of machinery and drivers could make it safely.

“It couldn’t have gone any smoother,” Board said.

Contact reporter Shavonne Walker at 704-797-4253.

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