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June 20, 2021

How to navigate and enjoy the Cheerwine Festival

The third annual free Cheerwine Festival is scheduled Saturday in downtown Salisbury, noon-10 p.m.

Cheerwine fans will enjoy ice-cold Cheerwine, Southern food, shopping, family-friendly activities, a beer garden and a lineup of live music all afternoon and evening, culminating with multiplatinum rock band Smash Mouth, best known for its hit song “All Star” from the movie “Shrek.”

Several downtown streets will be closed tonight and Saturday for the festival.

The city advises drivers to seek alternate routes during the closures. Portable message boards in town and overhead message boards on Interstate 85 will announce detours.

The 200 block of North Main Street between Liberty and Council streets will be closed beginning at 8 p.m. Friday.

At midnight Saturday, closings include the 100 block of North Main Street; 100 and 200 blocks of South Main Street between Innes and Bank streets; and the 100 blocks of East and West Council streets and East and West Fisher streets.

At 6 a.m. Saturday, the 100 blocks of East and West Innes streets will be closed.

Drivers can expect the 100 blocks of East and West Innes streets to reopen after midnight Sunday. All other roads will reopen at 1 a.m. Sunday.

For more information about the Cheerwine Festival, visit cheerwinefestival.com.

Musical lineup:
• StellaRising of Charlotte, 3:30-4:30 p.m.
• The Southern Gothic of Nashville, Tennessee, 5-6 p.m.
• Livehouse of Salisbury, 6:30-7:30 p.m.
• Smash Mouth, 8-10 p.m.
The festival will feature a variety of local street performers, known as buskers, including Blazin’ Blues Bob, Lucas Beam, David Myers and Courtney Puckett, Kia Rice, Zoe and Lisette Rodriguez.

Food vendors from across the Carolinas; many will also offer Cheerwine-infused dishes, such as:
• Cheerwine float popsicles by King of Pops.
• Barbecue Cheerwine tacos by El Patron.
• Cheerwine funnel cakes with Cheerwine icing by Beaver Food Service.
• Cheerwine lattes, frappuccinos and waffles by Mean Mug Coffee Co.
• Cheerwine-infused cherries by Cherry on Top.

Festival-goers can enjoy the “Taste of the Carolinas” compliments of Food Lion. Participating brands include:
• Cheerwine hushpuppies by House-Autry.
• Cheerwine floats by Mooresville Ice Cream.
• Cheerwine barbecue sauce by Cackalacky.
• Fresh baked biscuits by Renwood Mills.

The Cheerwine Festival will boast a beer garden with eight Carolina craft breweries. Several breweries will offer Cheerwine specialty beers, including:
• New Sarum Brewing Co. will serve Cheerwine Lager, a classic American Pilsner with Cheerwine.
• Bull City Ciderworks will offer Cheerwine Cider, a hard cider infused with Cheerwine.
• Morgan Ridge Brewery & Eatery will serve Cheer Beer, a blonde ale blended with Cheerwine.

Other activities include:
• Noon-6 p.m., Cheerwine will host its first scavenger hunt, with fans searching for clues all over downtown for a chance to win prizes. To participate, visit the Cheerwine Fan Club tent at the festival.
• Cheerwine history will be featured at the Rowan Museum from noon-5 p.m. Back for the first time since the brand’s centennial celebration in 2017, the museum’s free Cheerwine exhibit will take fans on a walk through the soft drink’s last 102 years.
• The F&M Bank Kids’ Zone, open all day, will feature family-friendly games and activities such as rock-climbing and bounce houses.
• Cheerwine merchandise and craft items will be available for purchase, including Cheerwine-branded pet beds, Cheerwine-inspired jewelry, handmade bath bombs and candles.

For more information about the Cheerwine Festival, visit http://cheerwinefest.com

Here is the schedule for free shuttles between West End Plaza and the Cheerwine Festival and Rowan-Cabarrus Community College and the festival.

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